Lyrical and conceptual themes were dumbing-down as a result of record label's construction of money-making bands. Music got closer to becoming just another cynically-marketed, "safe" product. Cultural influences in music and art were changing Vietnam war sentiments and hippy ideals were fading and the new record-buying "me" generation's attention was drawn in more materialistic directions. Bands were becoming more adventurous with their stage setups and newer/bigger arenas were being filled. The corporate promotion/recording/touring machine was firmly in place, as was the actual machinery radio/vinyl and the new kids on the block, 8-track, cassette tape and the ultimately unsuccessful quadraphonic sound were established. By this time, the rock and roll industry had come of age.
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